Rethinking Food & Agriculture 2020-2030 (2019)

The Second Domestication of Plants and Animals, the Disruption of the Cow, and the Collapse of Industrial Livestock Farming
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We are on the cusp of the fastest, deepest, most consequential disruption of agriculture in history.

About the Report:

Rethinking Food and Agriculture 2020-2030: The Second Domestication of Plants and Animals, the Disruption of the Cow, and the Collapse of Industrial Livestock Farming

By 2030, the number of cows in the U.S. will have fallen by 50% and the cattle farming industry will be all but bankrupt. All other livestock industries will suffer a similar fate, while the knock-on effects for crop farmers and businesses throughout the value chain will be severe.

Rethinking Food and Agriculture shows how the modern food disruption, made possible by rapid advances in precision biology and an entirely new model of production we call Food-as-Software, will have profound implications not just for the industrial agriculture industry, but for the wider economy, society, and the environment.

Catherine Tubb and Tony Seba (RethinkX), September 2019

RethinkX_Report Copy 7-min

Quote Lrg

By 2035, about 60% of the land currently being used for livestock and feed production will be freed for other uses. This represents one-quarter of the continental U.S almost as much land as was acquired during the Louisiana Purchase of 1803
The opportunity to reimagine the American landscape by repurposing this land is wholly unprecedented.

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