The power of disruption: Winners take it all


Fund managers get paid an awful lot of money to beat the market. Many fail. Some miserably so.

Let’s start with the market. In the last 15 years, the Dow is up 296%, including dividends, or 10% a year compound annual growth–pretty much in line with what managers have historically told investors to expect from a long-term investment in the stock market (Warren Buffet says 7% is a more realistic figure in today’s benign global economy). The Nasdaq is up 437%, giving a compound return of 12%.

Now let’s see how fund managers did. Over the same period, the average U.S. equity fund returned a pretty shocking 180%, or 7% a year. In other words, most investors are paying for significant underperformance. Not all, of course–the best performing fund, Vanguard U.S. Opportunities, returned 507%, or 13% a year (figures from Morningstar). The equivalent returns for U.S. private equity funds were 14%, while U.S. venture capital funds returned 11% (figures from Cambridge Associates to end September 2019).

Now let’s look at the portfolio (see table below). Over 15 years, these 15 stocks have returned more than 2,500%, or 25% a year. A quite extraordinary return by any measure. To give some context, $1,000 invested in these stocks in 2005 would now be worth about $27,050. The same investment in the wider market would be worth $3,960, while the average U.S. equity fund would have got you $2,800.

So which star manager put together this stellar portfolio? In fact, these virtual investments weren’t made by a professional money manager at all, but by Tony Seba, RethinkX’s co-founder, using some key principles he was advocating companies employ to be successful. What better way to test these rules, Tony figured, than by identifying those companies that applied these principles and track their performance over time.

These were the companies that represented the future in Tony’s eyes. These were the companies inventing and implementing disruptive technologies and business models that would lay waste to the established order. These were the companies that were capable of a 10-fold improvement in revenues, profit margins and market cap. These were the companies that would, quite literally, change the world.

Game changing

Apple, Netflix and Salesforce are prime examples. Apple needs no introduction. In 2007 (two years after Tony’s "investment") the company launched the iPhone, transforming mobile telecommunications forever, while ravaging industries such as camera manufacturers and taxi firms, and reshaping others, from banking and retail to food delivery and navigation. More than this, the iPhone had a profound impact on wider society through the rise of social media.

The same year, Netflix began its streaming service, revolutionizing the home entertainment industry and causing havoc among traditional broadcasters. In 2013, the company moved into content production and is now a serious player in the Hollywood movie business, with more Oscar nominations this year than any other media company. Its share price has simply reflected its phenomenal success, rising more than 220 times.

Stock Price paid ($)
Original holding value ($) Current price ($)
Current holding value ($) Gain/loss ($) Gain/loss (%) Compound annual return (%) Total gain/loss ($)
incl dividends
Total gain/loss (%) Total compound annual return (%)
Apple 5.84 10,017 309.51 530,754 520,737 5,199 31 600,041 5,990 32
Boeing 58.78 10,012 318.27 54,211 44,199 441 12 66,739 667 15
Salesforce 3.75 9,996 182.31 485,966 475,970 4,762 30 475,970 4,762 30
Dell 38.53 10,018 13.65^ 3,549 -6,469 -65 N/A -6,469 -65 N/A
Genentech 56.65 10,027 95** 16,815 6,788 68 4 6,788 68 14
Google (now Alphabet) 90.11 9,994 1,432.78 158,913 148,919 1,490 21 148,919 1,490 20
Intel 23.01 9,992 63.93 27,761 17,769 178 7 32,220 322 10
Intuit 21.55 9,996 280.38 130,055 120,059 1,201 19 131,969 1,320 20
Logitech 14.19 9,994 44.96 31,653 21,659 217 8 27,085 271 9
Microsoft 24.12 10,011 170.23 70,654 60,643 606 14 87,051 870 17
Netflix 1.55 9,995 345.09 2,229,383 2,219,388 22,205 44 2,219,388 22,205 44
Oracle 12.53 9,998 52.45 41,851 31,853 381 10 38,067 381 11
Symantec 28.42 9,992 28.42 13,044 3,052 84 2 8,437 84 4
Toyota 37.46 9,996 70.60 18,839 8,843 166 4 16,572 166 7
Texas Instruments 24.96 10,003 120.65 48,352 38,349 383 11 55,865 558 14
Total   150,039   3,861,800 3,711,759 2,474 24 3,908,642 2,605 24.6
Dow Jones 10,353.62   28,256.03     172 7   296 9.71
Nasdaq 2,012.52   9,150.94     361 10.75   437 11.99
*Adjusted closing prices have been used to accurately reflect the stock’s value after accounting for any corporate actions (i.e. stocks splits, spin offs etc)
**Genentech became a subsidiary of Roche in March 2009. Roche paid $95 a share
^Dell went private in Feb 2013. The buyout price was $13.65 a share

Salesforce’s share price growth is almost as impressive. The company’s achievements in 20 short years are remarkable, primarily its pioneering role creating an entirely new business model known today as Software-as-a-Service. By offering access to software applications over the internet, the company revolutionized how businesses across all industries run their IT. The company’s launch is rightly seen as a landmark date in the history of cloud computing.

Tony picked these companies and the others in his portfolio because he recognized their disruptive potential. Collectively, they have outperformed the market by nine times (14 times without dividends), with just one stock losing money (Dell), and this only because of a management buyout in 2013 (since going public again in 2016, the company’s share price has more than doubled). Three of the companies are currently valued at more than $1 trillion and are among the five biggest in the world by market cap.

Tony and the team at RethinkX are now turning their attention to the next wave of disruptive innovators, focusing on sectors rather than individual companies. We’ve already published analyses on transport and food & agriculture and will soon be completing the trilogy with our energy reports. It is these foundational sectors that will be completely disrupted during the 2020s and where many of the new wave of disruptive companies will emerge and flourish. The value they create will run into trillions of dollars. If you doubt this, take another look at the table above. Our ability to see where disruption will create value is there for all to see. It’s an ability few others have been able to match.

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