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RethinkX: Disruption. Implications. Choices.

RethinkX is an independent think tank that analyzes and forecasts the scope, speed and scale of technology-driven disruption and its implications across society. 


Seba’s work is seminal. It should be taken very seriously by... corporate executives, politicians and governments, workers and their unions, and investors.
— NORTH AMERICAN ENERGY NEWS, MAY 2017
The RethinkX study doesn’t necessarily predict who will come out on top, but what it underscores is the fact that who drives and what they drive — or ride — in is set to dramatically change in barely a dozen more years.
— NBC, MAY 2017
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Rethinking Transportation

Using analysis models and the Seba Technology Disruption Framework™, RethinkX is preparing to release Rethinking Transportation, the first in a series of studies analyzing the speed and scale of technology-driven disruption. Expect cutting-edge analyses on the disruption of vehicle ownership and the future of transportation. 

If Arbib and Seba are right, the oil industry is about to face an unprecedented existential crisis.
— VICE, May 2017