In my last blog, I talked in some detail about the need for leaders to rethink their road transport climate policy. This involves focusing on zero-emission miles (ZEMs) rather than zero-emission vehicles (ZEVs).
Like it or not, autonomous cars are coming right around the corner, and even the most committed motorheads will soon see the (electric) light.
The reason is pretty simple – we may love our cars, but we love money more. And the massive financial disparity between individually owning a car and using an autonomous, electric vehicle (A-EV) means there can only be one winner.
One of the most frequent questions we have faced is around the number vehicles in the TaaS fleet that we forecast and its ability to meet demand for trips during rush hours. The common question is, if the vehicle fleet declines from 250m to 44m, how on earth do we meet demand during peak hours? When everyone wants to go to school or work at the same time, how, with such a dramatic reduction to the number of vehicles in the fleet, will there be enough cars to transport them?
It wouldn’t be a selling point for most consumers who average just 10k miles per year in their cars. Who wants a car that lasts 100 years? Could you imagine an advert for a car that lasts forever? We see adverts extolling performance, safety, comfort, or fuel efficiency. If a consumer looks at the economics, they focus on the upfront cost of the purchase or the monthly payments. But lifetime? Irrelevant!
Planes, Trucks, and Automobiles – The Future is Not What it Used to Be
History is littered with examples of government policies that stopped innovation and prevented industries from developing locally, causing their own citizens to become poorer and their countries to decline.