It wouldn’t be a selling point for most consumers who average just 10k miles per year in their cars. Who wants a car that lasts 100 years? Could you imagine an advert for a car that lasts forever? We see adverts extolling performance, safety, comfort, or fuel efficiency. If a consumer looks at the economics, they focus on the upfront cost of the purchase or the monthly payments. But lifetime? Irrelevant!
Planes, Trucks, and Automobiles – The Future is Not What it Used to Be
History is littered with examples of government policies that stopped innovation and prevented industries from developing locally, causing their own citizens to become poorer and their countries to decline.