FAQ & Mythbusting

How can I prepare my industry for the disruption by humanoid robots?

Written by RethinkX | Jun 23, 2026 12:15:06 PM

Start by looking at the tasks that robots could perform in your industry, and think about how that could change your workflows and the skills your workforce needs. Because the disruption arrives task by task, mapping your industry's task composition is the single most useful thing you can do to see what is coming and when.

Here are the signs to watch for to gauge whether your industry is being disrupted by AI and humanoid robotics:

  • Emerging competitors offering robots that perform tasks at lower cost. New companies appear offering robots capable of handling work currently done by humans. Assembly work in factories and taxi driving were always likely to be among the first affected, and both are now underway, with robotaxis operating commercially at scale and humanoids running live warehouse and factory pilots.
  • Shifting labor demands and skill requirements. As robots take over certain tasks, the demand for human labor changes, and you will see growing demand for workers experienced with robots and AI. Watch the job postings and recruitment trends in your industry for this shift.
  • Falling prices for products and services. As robots become more widespread, the cost of producing goods and services falls, because robots can work longer hours, take no breaks or vacations, and require no salaries or benefits. A sustained decline in prices for products or services like yours can signal that automation is starting to affect production costs.
  • Early adoption by adjacent industries. Even if robots are not used directly in your industry yet, watch their adoption in related sectors. If robots become common in logistics or manufacturing, your industry may be next, because the lessons learned and cost reductions from early adoption make it easier and cheaper for robots to spread into neighboring fields, including yours.

The key is to look beyond the initial capabilities of robots and recognize their potential for rapid improvement. The disruption can seem slow at first, but it accelerates quickly as robots become cheaper and more skilled. So the practical preparation is to experiment early with the tools, redesign workflows around people working alongside robots, invest in reskilling toward the tasks that stay valuable longest, and plan any workforce transition responsibly, keeping the principle of protecting people, not just the business, at the center.

Explore the evidence...
  • The task-mapping approach, the way cost reductions and lessons spread from early-adopting industries to neighboring ones, and the pattern of slow-then-fast acceleration are all set out in our insights into humanoid robotics. Read the insights here.
  • The "watch adjacent industries" sign is already playing out in logistics and manufacturing. Agility Robotics' Digit is operating in deployments with Amazon, GXO Logistics, and Spanx, with paying contracts signed with Toyota and Mercado Libre, and Figure's robot completed an eleven-month pilot at BMW's Spartanburg plant, moving more than 90,000 components over roughly 1,250 operating hours while assisting in the production of 30,000 vehicles. Read the deployment roundup here.
  • These earliest adopters cluster exactly where you would expect from the task lens. As of 2026, manufacturing, warehousing and logistics, automotive assembly, healthcare, food service, and retail are the earliest adopters, with BMW, Amazon, and Mercedes-Benz already running factory-floor and fulfillment-center pilots. Read more here.
  • For a practical discussion aimed squarely at preparing an industry and its workforce while keeping people at the center, watch Factory reset: The machines are ready — are we? with Adam Dorr on the People B4 Machines podcast.
  • It is a mistake to judge robots by their current capabilities rather than their trajectory, watch Adam Dorr compare today's clunky machines to the early internet and first smartphones, which matured within about 15 years. Watch his ABC News interview here.

 

Witness the transformation

In the span of just fifteen years, the working horse went from providing the vast majority of road travel to a tiny fraction of it. The automobile had arrived, and the fate of the horse was sealed. We are now on the cusp of a disruption every bit as swift and complete, except this time, we humans are the horses.

A convergence of sensors, computing, actuators, and batteries now gives humanoid robots the capability to perform both cognitive and physical work. AI is already taking on cognitive tasks once reserved for people, and humanoid robots are bringing the same capability to physical tasks. For the first time, the supply of available labor can expand as fast as machines can be built and trained. These systems are already approaching cost parity with human labor across much of the global economy, and their cost will keep falling while their capability keeps rising.

This is about far more than cheaper labor. Robots will create an entirely new and vastly larger labor system in which the marginal cost of labor approaches zero. The result will be a sweeping tide of falling costs, rising quality, and explosive productivity that forms the foundation of an era of superabundance. The nations, industries, and individuals who recognize this early, and who choose to protect people rather than jobs, will be best positioned to navigate the transformation and capture its extraordinary benefits.

Learn more about the disruption of labor and its implications for jobs, society, and the economy.