There is a road to free transport

This decrease in cost opens the way to free transportation (initially in the TaaS Pool model) where the low cost of transport (1-2c per mile) is covered by other revenue sources – from advertising, data monetization, entertainment or product sales. Other revenue could come from grid stabilization and demand management, corporate sponsorship of fleets or government subsidy to provide access to transport. Indeed the success of the winners might be defined by their ability to exploit these new opportunities more than their ability to produce vehicles.

All things being equal, one would expect that the scale of this decrease in cost would lead to far faster adoption than is currently expected. However, “all else” is NOT equal. Once adoption of TaaS begins, ‘systems dynamics’ will drive it ever faster...

Sarah Golden