The speed and extent of adoption


Given this new economic analysis, how quickly will the disruption occur? To understand this, we need to consider the drivers of decisions and actions by consumers (demand), businesses (supply) and policy makers (the regulatory environment). We also need to understand the non-linear impact of the accelerators and brakes that occur in technology disruptions – these are the feedback loops that make TaaS ever cheaper and better to use over time and individually owned ICE vehicles more expensive and harder to use. These are the network effects, tipping points and market forces that change dynamically over time

Sarah Golden